Real. Arctic. began with a large-scale wall installation, titled Arctic Armpit – version 1, commissioned by Nuuk Art Museum, Kalaallit Nunaat (Greenland) for the Nuuk Nordic Culture Festival (May – October 2023). This was followed by the first major manifestation of the project: a fully operational souvenir shop called Arctic [Un]Limited, centrally located in the main pedestrian street of downtown Romsa / Tromsø, Norway (January – June 2024). Funded in part by Kulturrådet – Arts Council Norway and KORO – Public Art Norway, this 75m2 shop was open for four and a half months, attracting over 2,000 visitors. It had an array of products for sale, an extensive program of seminars, concerts, performances and other events, and was an arena for a continuous meet the artist / artist talk situation with its visitors – including locals, international guests, art audiences, and souvenir-shopping tourists.

A second iteration of the souvenir shop, eponymously re-branded as Real. Arctic., was commissioned by Pikene på Broen and Barents Spektakel 2025 for Terminal B in Kirkenes, Norway (February – April 2025). A third iteration of the Real. Arctic. souvenir shop was then further developed as a commissioned installation for Nordnorsk Kunstnersenter in Svolvær, Norway (June – September 2025).

Always dynamic and always moving, Real. Arctic. is currently on show as a major exhibition at The Anchorage Museum, Alaska, USA (February – August 2026), and will be appearing again in a new iteration at the Arctic Arts Summit in Umeå, Sweden this summer (June 2026).